GoFundMe Starts
Growth Marketing Campaign:
New York, NY

Role: Lead Creative Producer

This campaign was designed to reshape how people view GoFundMe. Too often, the platform is seen only as a place for emergencies, when in reality it is a powerful way to support everyday passions, personal goals, and community initiatives. The goal was to inspire new audiences by showing that starting a GoFundMe can feel approachable, empowering, and exciting.

I led the production of this campaign, overseeing every stage of creative development and execution. GoFundMe’s message came to life across streaming and podcast ads, social media content, television cutdowns, out-of-home placements, and new landing pages. Each channel required its own tailored approach while still staying true to the larger vision of broadening awareness and driving new starts.

The project demanded scale, precision, and strong creative direction. I coordinated scripts, managed shoots, guided editing and design, and aligned cross-functional teams to deliver a consistent body of work. The final campaign blended emotional storytelling with smart product messaging and elevated GoFundMe as the trusted place where anyone can rally support for the causes that matter most.