YouTube Shorts Gen AI Product Campaigns:
New York

Client: YouTube

Role: Lead Creative Producer

As the Lead Creative Producer, I led multiple Gen AI marketing campaigns to show what these new tools could actually do. Our team dug deep into products like Veo 3, Ingredients to Video, Nano Banana 2, Edit with AI, and Dreamtrack. We tested their limits daily to see just how far we could push the creative boundaries.

Shipping brand new Gen AI products both quickly and beautifully required intense, cross functional collaboration. I worked directly across product and engineering, legal, and marketing teams to navigate the technical and compliance challenges of unreleased tech. Ultimately, we produced and delivered a massive suite of creative assets that launched across YouTube Shorts, high visibility Digital Out of Home billboards, and major YouTube Live Events.