Alex Warren Break Through Moment:
New York

Client: YouTube

Role: Lead Creative Producer

Led the creative production of a fan-first campaign celebrating the launch of Alex Warren's debut single "Eternity," bridging a real-world experiential moment with a scalable digital activation on YouTube Shorts. The campaign centered on a custom-built Eternity Photobooth experience, deployed live at Alex's Alexandra Palace show in London, where fans were gifted both digital downloads and physical prints as a keepsake from the night.

Rather than letting the moment live and die at the venue, we extended the experience globally by translating the photobooth into a native Shorts effect, making it accessible to any fan anywhere in the world. The effect launched alongside a Shorts template seeded by Alex himself, inviting his community to recreate the memory-sharing format and turn a single concert activation into a platform-wide fan movement.

Overseeing all creative deliverables across both the experiential and digital dimensions of the campaign, I collaborated closely with Alex's team to ensure the product felt authentic to the artist and genuinely rewarding for fans at every touchpoint, whether they were in the crowd at Alexandra Palace or creating from their bedroom halfway across the world.