GoFundMe Collaborative 2025:
New York

Client: GoFundMe

Role: Lead Creative Producer

Collaborative 2025 was GoFundMe’s opportunity to bring the nonprofit world together under one roof. For two days, leaders, executives, fundraisers, and innovators gathered to connect, share best practices, and explore the future of giving. The vision was to create an experience that made attendees feel part of a powerful community while equipping them with the tools and inspiration to grow their missions.

I led the production of this initiative, orchestrating the full creative and operational execution. Every detail of the event had to reflect GoFundMe’s role as the connector of the social sector. From keynote presentations and workshops to on-site branding, immersive spaces, video content, and interactive activations, my work ensured that the event was both inspiring and seamless.

Production spanned creative strategy, content development, live event logistics, partner integrations, and large-scale design moments like the GoFundMe anniversary celebration and innovation lounge. My role was to unify all teams, vendors, and creatives to deliver a cohesive experience that not only embodied the spirit of collaboration but also elevated GoFundMe’s position as the trusted partner for nonprofits.

The result was an event that captured the energy of the sector, built meaningful connections, and showcased GoFundMe’s vision for the future of fundraising.